Straits Clan
Playground. Gallery. Concert hall. Office. Home. Sanctuary. Food and wine haven. Space to connect. Discuss. Debate. To work real hard or to relax and let loose. A platform for learning and sharing. To be a mad creative or to find your eureka.
For the region’s most interesting, passionate and socially curious persons, Straits Clan is a home away from home.
31 Bukit Pasoh Road,
Singapore 089845
Year: 2018
Strategy, Branding,
Guest Experience, Digital
Presenting a modern interpretation of Singapore’s and the region’s heritage.
Reigniting the founding spirit of the yesteryears’ clan associations and embracing the diverse communities of the Straits.
Curating an exclusive and aspirational gathering space for a growing network of diverse, though like-minded, individuals. While traditional private clubs remain Western-centric and often stiff-necked, we will present a modern representation of how we live, work and play in our part of the world——and in doing so, create a hothouse of progressive, creative and exciting ideas and perspectives.
Singapore is a hub for many trades in Asia—arts, technology, commerce, management, and innovation. Straits Clan embodies this sentiment, as one central place for members to enjoy a distinctly Singaporean experience and a unique brand of hospitality under one roof. Collaborating with TKWebb, the Straits Clan was designed to seamlessly transition from day to night, under one roof—a space that reflects the multifaceted energy of Singapore's thriving cultural and business landscape.
Curated areas like The Clan Cafe, room for work and wellness, and dining and entertainment spaces have been designed to incorporate textures and materials that are distinctly (and tastefully) Asian for a sense of familiarity and comfort.
Open, inviting, convivial areas for wine and dine, from the Dining Room to the Tasting Room.
Recreational spaces designed to inspire. Spa or gym, music room or reading lounge.
Room for events to unfold, from the Tropicana Pole Dancing Room to Madam Wong’s Karaoke, where the tea dances of the 60s—then the centre of the rock 'n' roll culture in Singapore—were reimagined.
To truly spark a culture of progressive, creative and innovative thinking within the club, Ppurpose was key to guiding our curation of best-in-class content that spanned genres: entrepreneurship, education, food, fashion, art, architecture, wine, wellness, and more. The result is a diverse and engaging collection of content that inspires conversations and nurtures a forward-thinking community within our club.
The visual identity of Straits Clan, meticulously curated by Asylum, heavily draws from the patterned tiles of the Peranakan (Straits-born Chinese) culture, as well as the familiar tiled patterns of traditional Singaporean shophouses, clans and associations located around the establishment. The design is a tribute to our heritage and a bridge between past and present.
At its core, it is the spirit of solidarity and mutual benefit within clans that drive collective growth within the community. So as diverse as our members may be, Straits Clan was a reminder that, whatever our path, we are all united by a desire to create, innovate and progress.