Clink Clink
In a world where wine snobs turn up their noses and wine concierges create more confusion than convenience—there is Clink Clink. A no-fuss, no-pressure, no-judgement, no-friction, yes-good-vibes-only wine concierge.
267 Beach Road, Singapore
Year: 2021
Strategy, Branding, Packaging, Digital
Building an online wine concierge with a focus on accessibility and access (to a growing network of the world’s best and most elusive producers).
Showcasing the explorative, fun, everyday side of wine, prioritising clarity and accessibility of information above all.
Clink Clink (a name inspired by the sound of clinking glasses) was born during the Covid-19 pandemic——when it was most important to bring a little more joy into our homes. Clink Clink is an extension of our hospitality, a source of comfort and joy, into homes across our city.
GREAT WINES THINK ALIKE
GREAT WINES THINK ALIKE
Our online sommelier platform was designed to demystify the elaborate world of wine, forgoing, for the user, the process of acquiring a bottle, into a personal, enjoyable, and accessible journey.
The world of wine concierge is extremely dense and noisy——on the spectrum of fun, easy, mass market wine e-commerce platforms to premium and exclusive wine concierges, we took care that our photography world set us up in a space that was just right. Mature but fun, easy, and accessible.
We love a city for its vibrancy, but also for its quality of life——and much of this starts at home. With Clink Clink, we were able to help Singaporeans drink better wine every day, regardless of skill or palate.
