New Bahru
46 & 58 Kim Yam Road, Singapore
Year: 2024
A lifestyle destination, home to over 40 independent, made-in-Singapore brands.
Following in the footsteps of the former Nan Chiau High School and carrying forward the spirit of growth and discovery, New Bahru showcases a different side of our city—soulful, creative, and just as clean and efficient. Discover new-new experiences spanning food, retail, wellness, enrichment, arts, and culture.
Branding developed in collaboration with OMFGCO
New Bahru (Bahru meaning “New” in Malay) reflects the hope of bringing together a new creative community, and is a cheeky nod to our city’s penchant for repeating words for emphasis (like swee-swee, jalan-jalan, play-play…).
Conceptualised and curated by homegrown hospitality company The Lo & Behold Group, New Bahru showcases a different side of our city—soulful, creative, just as it is clean and efficient.
NEW (NEW)
NEW (NEW)
