Fico
The brightest moments of life are not always in the finest hours or the grandest gestures; it’s often found in the in-between—a little breather in the beautiful outdoors, boisterous laughter between forkfuls of pasta, moments between clinking glasses of wine.
1300 East Coast Parkway, Singapore
Year: 2023
Strategy, Branding, Packaging, Digital
Fico brings a little dolce far niente to the idyllic East Coast Park.
An Italian seaside destination. A champion of living better, not faster. A demonstration of how the simplest, most humble ingredients—paired with no-frills hospitality in a warm, convivial space—could bring about so much joy.
GIVE A FIG ABOUT LIFE
GIVE A FIG ABOUT LIFE
A nod to Chef Mirko Febbrile’s native home, Nice Projects has designed the space to invoke a sense of familiarity, inspired by the masserias of Italy, through materiality, textures and accents. From the terracotta tiles to the draping white cloths overhead, Fico is a warm welcome to our humble Italian abode.
This Humid House added a green touch to the space, creating a landscape that draws heavily from the surrounding bougainvillaea garden around our restaurant—as well as from the vibrant flora of Puglia. Even the hanging herbs and flowers in our kitchen are reminiscent of a warm Italian home.
The brand is tactile and sensorial, with a hand-crafted logo mirroring the charm of the masserias. A vibrant colour palette recalls the shades of the Puglian sea. Contemporary graphics informed by Italian patterns spark a dialogue between old and new, the typography system adds texture and rhythm to the visual identity.
Every photograph and image echoes the brand’s vibrancy and distinctive personality. Our photography style is bright and effervescent, echoing the energy of Southern Italy—radiant, open and inviting.
