Claudine
A retelling of French cooking, a communion of friendship, a lively convivial home set in a preserved colonial chapel atop the lush Dempsey Hill.
Claudine feeds our spirit through good food, great wine, and sparkling company.
39C Harding Rd, Singapore
Year: 2021
Strategy, Branding, Packaging, Photography
Telling the story of a mother’s love for cooking and hospitality, from France’s Cantal region to Singapore’s Dempsey district.
Inspired by the idyllic nature of Cantal as well as the lush verdure of Dempsey, Claudine is a warm home that wears a hint of character and speaks from the heart.
Celebrating the brilliance of life in the big celebrations and even in all the little moments of joy. Boisterous laughter over good wine. Glassware clinking and kitchenware clanging in the dining hall. Light filtering through the stained glass windows at golden hour…
Eat well! Laugh often! Drink a lot!
Eat well! Laugh often! Drink a lot!
Gentle motifs reminiscent of Claudine’s touch. Materials that take their cue from Chef-Partner Julien Royer’s childhood home. From illustrations inspired by heirloom cookbooks to expressive fonts and subtle decorative elements, we take care to translate the sentiment of ‘joie de vivre’ into our brand identity.
With interior design led by Nice Projects, we created a striking space—an intimate living room. We started by carefully restoring an old colonial chapel, preserving details such as the window grills, stained glass fixtures, and water fonts.
In addition, we collaborated with lighting and furnishing artisans from around the world, resulting in iconic moments that come alive in the space.
With the curiosity, nuance and maturity of a mother’s love, Claudine brings the city together under one roof——for one of the most simple, precious and genuine moments of life: sharing a meal with the people we love.
